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Showing results 1612 to 1631 of 3302
Preview Issue Date Title Author(s) Dec-2014 The impact of advertising message on consumer emotional response. The case of Neptune Phan, Thi Kim Ngan ; Le, Nguyen Binh Minh ; Nguyen, Trung Duc ; Tran, Huy Hoang ; Tieu, Thi Hai Ninh ; Pham, Van Nam ; Pham, Anh Tuan 2023 Impact of affiliate marketing on TikTok platform on brand equity and consumer intention Vo, Minh Sang ; Vo, Ngoc Thuy ; Nguyen, Thanh Truyen ; Nguyen, Thi Khanh Trang ; Ngo, Quoc Bao ; Duong, Loan Nhi 2023 IMPACT OF AWARENESS ON GREEN COMSUMTION AND CHAIN MANAGEMENT GREEN SUPPLY ON GREEN PRODUCT COMSUMTION INTENSION. Nguyen, Trong Luan ; Dinh, Viet Huy ; Nguyen, Hoang Thanh Vy ; Nguyen, Ngoc Dien ; Le, Chau Ngoc Tuong 2016 THE IMPACT OF BRAND EQUITY TO BRAND CHOICE IN COFFEE SHOP MARKET, THE CASE OF HIGHLANDS COFFEE Lien, Nguyen Phuong ; Chung, Le Dinh ; Binh, Nguyen Thi Mai ; Linh, Nguyen Viet ; My, Vo Duong Tra ; Trung, Nguyen Duc 2021 The impact of brand equity’s dimensions on purchase intention: An empirical study of beer brands in Vietnam Nguyen, Hoang Phuong Linh ; Lê, Đình Thành ; Vũ, Nhật Lệ ; Hoàng, Thị Lý ; Vũ, Phương Anh ; Nguyễn, Thị Khánh Dân 2023 Impact of brand experience on brand equity for e-commerce services Vo, Minh Sang ; Mai, Chi Cuong ; Ly, Tuong Duong ; Phung, Vinh Loi ; Le, Hong Khang 2023 THE IMPACT OF BRAND EXPERIENCE ON BRAND SATISFACTION AND BRAND LOYALTY OF THE COFFEE SHOP IN CAN THO CITY Nguyen, Hai Quynh Tram ; Dinh, Trieu Phong ; Nguyen, Minh Khai ; Au, Tieu Vy ; Pham, Yen Thanh ; Nguyen, Cong Thanh 2016 Impact of capital structure on firm performance of food industry in Vietnam Huyen, Do Thi Thanh ; Yen, Mai Thi Hai ; Phuong, Cao Thi Mai ; Ha, Nguyen Thu ; Trang, Nguyen Thi Thu ; Trung, Vu Ngoc Dec-2014 The impact of capital structure on profitability of listed construction companies on Hanoi Stock Exchange from 2008 to 2013 Tran, Viet Dung ; Nguyen, Thi Thanh Tam ; Nguyen, Thi Viet Chinh ; Hoang, My Linh ; Dang, Thi Hong Hanh ; Nguyen, Thi Kieu Trang 2018 IMPACT OF CAPITAL STRUCTURE ON PROFITABILITY: Empirical study in listed construction companies in Vietnam Huyen, Do Thi Thanh ; Tinh, Luu Quang ; Thuy, Nguyen Thi ; Anh, Nguyen Ha ; Phuong, Doan Thi ; Thuy, Tran Thi Thu 2016 THE IMPACT OF CAPITAL STRUCTURE ON STOCK RETURNS Tranh, Tran Khanh ; Nhan, Le Thanh ; Yen, Cu Hai ; Long, Nguyen Thanh ; Nhat, Nguyen Duc ; Hieu, Tran Ngoc Minh Oct-2014 Impact Of Capital Structure On The Company’s Performance – The Case Of Dana-Y Steel Joint Stock Company Huong, Nguyen Thanh ; Thu, Le Thi Anh ; Quyen, Hoang Thi ; My, Pham Vu Hoang ; Trang, Hoang Thi Huyen 2019 Impact of CEO characteristics on firm financial performance Le, Manh Duc ; Bui, Thi Khanh Linh ; Nguyen, Anh Thu ; Tran, Thi Hai Yen ; Nguyen, Thi Tho ; Nguyen, Thi Ngoc Linh Aug-2014 The impact of changing ownership structure on Vietnamese commercial banks Tran, Viet Dung ; Nguyen, Thanh Dat ; Tham, Tuan Anh ; Tran, Quang Son ; Nguyen, Tien Quang 2023 Impact of Corporate Social Responsibility on Vietnamese Gen Z’s Brand Love and Brand Reputation to Cosmetic Brands Tran, Thi Dieu ; Nguyen, Hung Thang ; Vo, Thuy Duong ; Doan, Tan Duc ; Nguyen, Thi Ngoc Tram ; Truong, Minh Minh ; Phan, Thi Thanh Phuong 2017 THE IMPACT OF DIVERSIFICATION ON LISTED FIRM’S PROFITABILITY IN VIETNAM Huyen, Do Thi Thanh ; Phu, Bui Van ; Dung, Le Thi Phuong ; My, Nguyen Thi Viet ; Quynh, Nguyen Thi Truc ; Linh, Nguyen Dieu ; Hoa, Bui Quynh 2016 THE IMPACT OF DIVESTMENT ON FIRM VALUE AND FIRM PERFORMANCE OF VIETNAM LISTED COMPANY Trang, Tran Khanh ; Cam, Phan The ; Van, Hoang Thi Hai ; Vuong, Do Xuan Thanh ; Thang, Bui Ngoc ; Nhu, Tran Khanh 2016 THE IMPACT OF FAMILY OWNERSHIP ON DIVIDEND PAYOUT POLICY IN VIETNAM LISTED COMPANIES Trang, Tran Khanh ; Chuc, Nguyen Thi ; Binh, Dang Thi ; Tu, Nguyen The ; Chinh, Nguyen Thi ; Duc, Nguyen Trong Oct-2014 Impact of financial leverage on profitability of Danang Seaproducts Import-Export Corporation Chi, Ngo Thi Phuong ; Quang, Nguyen Dinh ; Thanh, Nguyen Thi Xuan ; Hung, Dang Phong ; Van, Nguyen Hoang Tram ; Tuyen, Dang Thi Thanh 2015 The impact of financial market ratios on stock returns in Ho Chi Minh stock exchange (VN30) Đinh, Tiến Thành ; Tran, Thi Hanh Trang ; Nguyen, Quang Duy ; Tran, Thi Truc Giang ; Nguyen, Tan Sang
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