Analyze the M&A Strategy in Consumer Goods Segment_ Case study of Masan Consumer
| dc.contributor.advisor | Nguyen, Thuy Ngoc Duyen | |
| dc.contributor.author | Nguyen, Thuy Vy | |
| dc.contributor.author | Cao, Nguyen Nam Phuong | |
| dc.contributor.author | Bui, Hoang Mai Trinh | |
| dc.contributor.author | Le, Yen Nhi | |
| dc.contributor.author | Le, Thai Binh | |
| dc.date.accessioned | 2016-03-21T04:26:40Z | |
| dc.date.available | 2016-03-21T04:26:40Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://ds.libol.fpt.edu.vn/handle/123456789/1688 | |
| dc.description.abstract | The research estimates operational and financial performance of Masan Group (MSN) during Merger and Acquisition (M&A) period through financial analysis. Specifically, the research investigates the effect of M&A strategy in Consumer goods (CG) sector on financial performance of Masan Group in M&A period. The research was conducted by using accounting measure-based study methodology to analyze annual data collected from Masan Group’s audited consolidated financial statements. The research begins with providing rationale of research, which depicts current M&A trend general in the world and particular in Vietnam. Besides that, the research question and research objectives are proposed. After that, the effects of M&A activity on Masan Group’s financial performance are investigated by using accounting measure-based study methodology. At last, the authors clarify issues Masan Group facing due to M&A and draw experience lesson for industry as well as other firms. After processing the data, the result reveals that M&A strategy delivered better revenue improvement. Although Cost of goods sold (COGS) level decreased, the increase in Sell and Administrative (S&GA) level and other expenses results in profit declination. The ratios of fixed assets turnover and the total asset turnover reduced during M&A period. In financial synergies perspective, M&A strategy create negative effect on cash coverage, liquidity and leverage of Masan Group. In general, M&A strategy could not create all positive improvement on the financial performance in short-run. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | FUG HCM | en_US |
| dc.subject | Capstone Project | en_US |
| dc.subject | Đồ án tốt nghiệp | en_US |
| dc.subject | Finance | en_US |
| dc.subject | Banking | en_US |
| dc.subject | Analyze | en_US |
| dc.subject | M&A | en_US |
| dc.subject | Strategy | en_US |
| dc.subject | Consumer | en_US |
| dc.subject | Masan | en_US |
| dc.title | Analyze the M&A Strategy in Consumer Goods Segment_ Case study of Masan Consumer | en_US |
| dc.type | Thesis | en_US |
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