| dc.contributor.advisor |
Hoàng, Vũ Quốc Anh |
|
| dc.contributor.author |
Ngô, Ngọc Lam |
|
| dc.contributor.author |
Đặng, Ngọc Dương |
|
| dc.date.accessioned |
2022-10-27T08:09:33Z |
|
| dc.date.available |
2022-10-27T08:09:33Z |
|
| dc.date.issued |
2022 |
|
| dc.identifier.uri |
http://ds.libol.fpt.edu.vn/handle/123456789/3482 |
|
| dc.description.abstract |
In this project, we aim to bring a new and more complete color to the communication
segment of the Farm & Forest brand. The purpose is to increase brand recognition, create a
prominent personality for the brand, and clearly state the business character of the brand
(which is people-oriented). The campaign is called "Cửa tiệm của sự cân bằng" (The Shop
of Balance), which will last for 50 days (05/06/2022 - 25/07/2022), divided into 3 phases:
Perfecting the image, shaping the brand personality; Create brand associations and
empathy; Create interaction and share. The three platforms for implementing this media
campaign are Facebook page, Facebook Group and Instagram. |
en_US |
| dc.language.iso |
en |
en_US |
| dc.publisher |
FPTU HCM |
en_US |
| dc.subject |
Capstone Project |
en_US |
| dc.subject |
Đồ án tốt nghiệp |
en_US |
| dc.subject |
Dissertations |
en_US |
| dc.subject |
Multimedia communications |
en_US |
| dc.subject |
Truyền thông đa phương tiện |
en_US |
| dc.subject |
SU22MC07 |
en_US |
| dc.subject |
MC |
en_US |
| dc.subject |
Branding Campaign |
en_US |
| dc.subject |
Campaign |
en_US |
| dc.subject |
Branding |
en_US |
| dc.subject |
Farm & Forest |
en_US |
| dc.subject |
Brand |
en_US |
| dc.subject |
Chiến dịch xây dựng |
en_US |
| dc.subject |
Quảng bá thương hiệu |
en_US |
| dc.subject |
Tinh dầu nguyên chất |
en_US |
| dc.title |
Branding Campaign for essential oil brand “Farm & Forest” |
en_US |
| dc.title.alternative |
Chiến dịch xây dựng & quảng bá thương hiệu tinh dầu nguyên chất “Farm & Forest” |
en_US |
| dc.type |
Thesis |
en_US |
