Branding campaign for Hoff Coffee Brewer
| dc.contributor.advisor | Hoàng, Vũ Quốc Anh | |
| dc.contributor.author | Trần, Bích Loan | |
| dc.contributor.author | Nguyễn, Ngọc Thạch | |
| dc.contributor.author | Trương, Công Bằng | |
| dc.date.accessioned | 2022-10-27T08:24:59Z | |
| dc.date.available | 2022-10-27T08:24:59Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://ds.libol.fpt.edu.vn/handle/123456789/3484 | |
| dc.description.abstract | Hoff Coffee Brewers is a newly introduced coffee brand, and to build a sustainable brand, they would need a strong starting point. In this scenario, the issue is how to create brand awareness for a new brand in a highly competitive market. Especially in today's market, owners and consumers are more aware of branding than ever before, and coffee shops are investing extensively in branding/ marketing to differentiate themselves from their competition. To satisfy the client’s creative brief is to put up with how vague their likings and requirements are. The difficulty here is how to determine the personalities, visual direction, brand colors, etc. to meet the brief and also be effective in branding marketing. Creating and executing a branding strategy for a client is walking the fine line between the client’s personal preferences and the execution team's expert opinion on what would be effective. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | FPTU HCM | en_US |
| dc.subject | Capstone Project | en_US |
| dc.subject | Đồ án tốt nghiệp | en_US |
| dc.subject | Dissertations | en_US |
| dc.subject | Multimedia communications | en_US |
| dc.subject | Truyền thông đa phương tiện | en_US |
| dc.subject | SU22MC14 | en_US |
| dc.subject | MC | en_US |
| dc.subject | Branding campaign | en_US |
| dc.subject | Hoff Coffee Brewer | en_US |
| dc.subject | Chiến dịch xây dựng | en_US |
| dc.subject | Coffee | en_US |
| dc.subject | Quảng bá thương hiệu | en_US |
| dc.title | Branding campaign for Hoff Coffee Brewer | en_US |
| dc.title.alternative | Chiến dịch xây dựng và quảng bá thương hiệu cho Hoff Coffee Brewer | en_US |
| dc.type | Thesis | en_US |
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