Campaign to increase brand awareness for ZenClass - the All in One Teaching & Learning platform
| dc.contributor.advisor | Hoàng, Phương Thảo | |
| dc.contributor.author | Nguyễn, Ngọc Thiện | |
| dc.contributor.author | Lê, Hồng Hảo | |
| dc.contributor.author | Nguyễn, Thanh Phúc | |
| dc.contributor.author | Nguyễn, Trọng Hải | |
| dc.date.accessioned | 2024-06-25T02:55:25Z | |
| dc.date.available | 2024-06-25T02:55:25Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://ds.libol.fpt.edu.vn/handle/123456789/4110 | |
| dc.description.abstract | To ensure the campaign proceeds smoothly and optimistically, we will conduct research and rely on customer surveys to formulate a suitable strategy aligned with the business plan. Consequently, the project structure will be divided into four main parts: ● The first part involves researching the business and the social issues related to the targeted topic. ● The second part entails devising appropriate strategies along with preliminary project ideas. ● The third part involves executing the project based on the plans formulated with the business, adapting them in each stage to meet the timely requirements while still achieving the set objectives. Key activities include posting products and media content on social media platforms, primarily Facebook, along with producing advertisements and product feature videos on YouTube. Events will also be organized in collaboration with businesses to increase awareness. ● Finally, the overall project will be evaluated based on the initial criteria to measure the campaign's reach and effectiveness optimally. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | FPTU HCM | en_US |
| dc.subject | Đồ án tốt nghiệp | en_US |
| dc.subject | Dissertations | en_US |
| dc.subject | SP24MC06 | en_US |
| dc.subject | brand awareness | en_US |
| dc.subject | nhận diện thương hiệu | en_US |
| dc.subject | All in One | en_US |
| dc.subject | ZenClass | en_US |
| dc.subject | giảng dạy | en_US |
| dc.subject | học tập | en_US |
| dc.subject | Learn | en_US |
| dc.subject | teach | en_US |
| dc.title | Campaign to increase brand awareness for ZenClass - the All in One Teaching & Learning platform | en_US |
| dc.title.alternative | Chiến dịch tăng nhận diện thương hiệu cho ZenClass - nền tảng dạy và học All in One | en_US |
| dc.type | Thesis | en_US |
Các tập tin trong tài liệu này
Tài liệu này xuất hiện trong Bộ sưu tập
Bộ sưu tập thuộc về Trung tâm Thông tin - Thư viện - Trường Đại học FPT
Địa chỉ: Phòng 207 - Tầng 1 - Km 28 - Khu công nghệ cao Hòa Lạc - Thạch Hòa - Thạch Thất - Hà Nội
Điện thoại: 844.66805912 - FAX: - Email: thuvien_fu_hoalac@fpt.edu.vn