Nhan đề: Analysis the impacts of Mobile marketing on consumer perceptions of brand equity: case study of a specific brand in Vietnam

Tác giả: Dang, Viet My Duyen; Cao, Ngo Duy Duc; Hoang, Cao Cuong; Ngo, Dinh Nhat Huy

Tóm tắt: The main purpose of this thesis is evaluate how brand equity is affected by mobile marketing activities in Vietnam, especially in Ho Chi Minh City. Therefore, it may recommend marketers some advices to improve their mobile marketing strategy to gain the highest efficiency in improving their brand equity throughout determining which factors are affected most and how to enhance it.

Định danh: http://ds.libol.fpt.edu.vn/handle/123456789/1821

Năm xuất bản: 2016

Tài liệu liên quan: Trên Google Scholar