A categorical data analysis on relationships between culture, creativity and business stage: The case of Vietnam

Abstract

In this paper, we offer a new way of exploring relationships between three different dimensions of a business operation, namely the stages of business development, the methods of creativity and the major cultural values. Although separately each of these has gained enormous attention from the management research community, evidenced by a large volume of research studies, few studies have attempted to describe the logic that connect these three important aspects of a business, let alone develop empirical evidence ...