Analyze Customer Behavior Of A Local Soft Skill Training Center In Case of BMG International Education

Abstract

The purpose of this study is finding out the impacts of service marketing mix (SMM) on customer perception in the context of BMG Education. In specifically, the research will point out how customers perceive the service marketing mix and which factors have different effects on perception compared to others. The Marketing mix in this research consists of service nature (product), price, place, promotion, physical evidence, process, and people.