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Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/1676

Title: Analyze Factors Impact to Apartment Buying Decision of Real Estate Market in Ho Chi Minh City
Authors: Trần, Đình Thành
Doan, Cat Tuong
Nguyen, The Hien
Nguyen, Dang Khoa
Nguyen, Huu Hieu
Keywords: Capstone Project
Đồ án tốt nghiệp
Business
Administration
Analyze
Factor
Impact
Apartment
Market
Ho Chi Minh City
Issue Date: 2015
Publisher: FUG HCM
Abstract: The research was performed with main objective is to determine the efficiency of key factors on customers’ housing purchase decision in Ho Chi Minh City. At first, based on analyzing of previous literature, a model was proposed. Then, in order to test the model, a pilot test was applied within a group of 15 respondents, and on a larger scale survey of 421 respondents include 182 online survey and 239 directly survey. The result determines that there is strong and positive relationship between customers’ housing purchase decision and the top two factors, which is conducted of “living space”, “distance”, following by three weaker factors including “feature”, “finance” and “environment”. According to different demographics of age, income, marital status, gender and education level, it is found that there is no different in customers’ decision making.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/1676
Appears in Collections:Quản trị kinh doanh (Business Administration)

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