STUDY THE ADOPTION OF SOCIAL MEDIA FOR PUBLIC RELATIONS BY NON-PROFIT ORGANIZATIONS: CASE STUDY OF OPERATION SMILE

Abstract

In order to have the fastest possible access to resources from the community, to achieve the criteria of efficiency, low cost and suitable subjects, the research will focus on the application of social media in public relations of non-profit organizations, in a particular case of Operation Smile, a not-for-profit organization in Vietnam.