Assessing the factors affecting purchasing behaviour of organic foods in Viet Nam

Abstract

The purpose of this research is to find out the relationships and differences between nondemographic factors (price, taste, environmental concern, nutritional value, certification and labeling, subjective norms) and demographic factors (age, gender, educational level, income level, and the presence of children) with the purchasing the behaviour of organic foods. This research is conducted by the quantitative method and using the questionnaire to collect data