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Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/2146

Title: The impact of Perceived Risk on Perceived Value and Purchase Intention in E-Commerce: Case study on Hochiminh City
Authors: Bui, Thanh Khoa
Nguyen, Thi Thu Huong
Do, Duc Thanh Duy
Tran, The Long
Do, Hoang Tuan
Keywords: Đồ án tốt nghiệp
Capstone project
E-Commerce
Purchase intention
Perceived value
Perceived risk
Issue Date: 2017
Publisher: FUG HCM
Abstract: The objectives of this study are to identify the components of Perceived Risk, analyze the relationship Perceived Risk has with Perceived Value and Purchase Intention in E-Commerce context, determine whether there is difference in Perceived Risk in terms of gender, and propose some managerial implications to corporations.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/2146
Appears in Collections:Quản trị kinh doanh (Business Administration)

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