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FPT University|e-Resources > Đồ án tốt nghiệp (Dissertations) > Quản trị kinh doanh (Business Administration) >
Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/2387

Title: THE INFLUENCE OF PROMOTION ON BRAND AWARENESS: THE CASE OF GLN COMPANY
Authors: Trang, Vu Minh
Nam, Le Truong
An, Le Ngo Tuan
Hung, Hoang Viet
Tung, Nguyen Duc
Keywords: Capstone Project
Đồ án tốt nghiệp
GLN COMPANY
PROMOTION
Brand Awareness
GLN English Center
TV advertisemen
print advertisement
event sponsorship
online advertisement
mobile advertisement.
Issue Date: 2018
Publisher: FPTU Hà Nội
Abstract: This research is designed for finding impact of promotion on customer’s brand awareness, how they influence and what factor of promotion is impact the most to customer brand awareness. And based on it, provide recommendations for marketing strategy of business. Methodology: This research integrating both qualitative and quantitative research. Quantitative was conducted by online survey with multiple questions while qualitative was implemented with in-depth interview.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/2387
Appears in Collections:Quản trị kinh doanh (Business Administration)

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