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Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/2542

Title: Analyzing the difference in service quality between local and international banks in Vietnam
Authors: Vo, Minh Hieu
Le, Thu Huyen
Hoang, Phuong Anh
Vo, Van Thanh Nhat
Doan, Thi Thanh Giang
Duong, Huynh Thao Nguyen
Keywords: Capstone Project
Bachelor of Business
International bank
Issue Date: 2018
Publisher: FPTU HCM
Abstract: The increased use of banking in Vietnam has led to a number of improvements by banks to improve service quality. This has provided customers the opportunity to choose a bank that offers services that satisfy them. Therefore, the main purpose of the report is to analyze customer perceptions of the difference in service quality between domestic and international banks in Vietnam, using the SERVPERF model. Research using quantitative method (survey design) and qualitative method.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/2542
Appears in Collections:Quản trị kinh doanh (Business Administration)

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