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FPT University|e-Resources > Đồ án tốt nghiệp (Dissertations) > Quản trị kinh doanh (Business Administration) >
Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/2543

Title: Analyzing the factors of choosing payment methods in online shopping: a study of atadi.vn
Authors: Vo, Minh Hieu
Diep, Phuong Thanh
Dinh, Trung Hieu
Lai, Thi Thao My
Pham, Huynh Vinh Phuong
Keywords: Capstone Project
Đồ án Tốt nghiệp
Bachelor of Business
Online shopping
Issue Date: 2018
Publisher: FPTU HCM
Abstract: The purpose of this study is to identify different payment methods to be utilized in online shopping and find out which factor that affect customer when they choosingpayment method on Atadi.vn. From that, authors will propose the recommendations for Atadi to improve the convenience and security of their payment method. To achieve all the three main goals, we adopt quantitative research (survey). The research model is assessed by using SPSS, Excel and the most influential factors. The analyzed results show the relationship between consumers and factor that affect to their choice and through it, the authors will suggest some solutions to solve the problem.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/2543
Appears in Collections:Quản trị kinh doanh (Business Administration)

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