Instagram Influencers Management

Abstract

Influencer marketing, the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is a growing trend used in public relations initiatives. In recent years, this strategy has become predominantly centered around social media, creating an opportunity for brands to market through social media influencers. Currently, there are some popular websites that support brands connect to influencers, however they still have some limitations in categorizing influencers, detecting fake influencers’ profile,... In this project, we built a system called Instagram Influencer Management to provides users with access to millions of leads, bloggers and social media influencers. In our system, we also help users have a general look at influencers’ performance in their current Instagram profiles with the calculation of engagement rate, follower increase, average like per post, average comment per post, ... Moreover, brands can group interested influencers into custom lists so that they can make contacts and manage influencers effectively.