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Smart parcel lockers Modern apartments Ho Chi Minh city
Issue Date:
2020
Publisher:
FPTU HCM
Abstract:
his is the graduation project of one FPT University student group related to the business plan for
BuzzyBox Company - a company that provides services of the smart parcel lockers for the lastmile delivery in modern apartments and big office buildings in Ho Chi Minh City. BuzzyBox
features include Box-renting for B2C customers, Collection points for e-commerce businesses,
Drop-off delivery for delivery couriers and Outdoor advertising services. The Vietnamese ecommerce market in recent years tends to grow strongly, which leads to the explosion of orders
from consumers, making the order delivery process of businesses become more difficult. In
addition, the current form of home delivery still has many disadvantages that cause inconvenience
for consumers. Hence, the BuzzyBox smart parcel lockers appear to be the important bridge
between shippers and consumers that helps e-commerce and delivery companies to optimize their
costs and performance in last-mile delivery, which is the most important and costly step in the
Logistics process.
The report uses the PESTEL model, CANVAS model, Porter's Five Forces model, TOWS matrix,
STP model, 7P's model and RACE model for 8 chapters including Industrial Analysis, Market
Analysis and Product Introduction, Operation Management, Marketing Strategies, Financial
Strategies within 7 years of the company's operation, the Future Roadmap and Risk Management.
In the first year, BuzzyBox has a total of 16 lockers placed in luxury buildings and apartments in
District 1, 2, 3, 7, Ho Chi Minh City. In the following years, it will develop into 173 lockers by
year 7, covering all of Ho Chi Minh City and can even develop into other major cities to reach its
ultimate objective - operating the BuzzyBox ecosystem to bring the highest value to Vietnamese
consumers.
As the symbol of the company is the bee, BuzzyBox wants to give the customers an insightful
choice in tackling obstacles in last-mile delivery in a dedicated, friendly, and professional way.
BuzzyBox smart parcel lockers service is a breakthrough solution that ensures to save time,
optimize cost, generate convenience and be friendly for users. It is the next generation of smart
Logistics in assisting last-mile delivery of the Vietnamese market.