DETERMINANTS OF DESTINATION SATISFACITON AND REVISIT INTENTION: AN EMPIRICAL ANALYSIS IN HANOI, VIETNAM

Abstract

Tourism in Vietnam is a developed industry, it brings a lot of profit to the economy of the country. Hanoi is the capital of Vietnam with many long-standing historical sites, which is also an ideal destination to attract many tourists. The tourism industry is in development, but with the rapid increase, the tourism industry also faces many challenges in the future. The purpose of this study is to determine what factors affect tourists' satisfaction and intention to return to Hanoi. The following study uses data collected from Vietnamese tourists, it will provide beneficial suggestions for tourism businesses in Vietnam in their efforts to understand the key factors to improve the industry tourism. With 569 valid answers from the survey, the research has identified the main components that explain customers' perception of the quality of the tourism industry in Hanoi.