START-UP LOOP COMPANY - CONTAINER OPTIMIZATION PLATFORM

Abstract

Nowadays, the logistics industry has become one of the most important industries not only in Vietnam but all over the world. However, since the supply chain is only as strong as its weakest link, there are still many problems regarding the efficiency of the process that need to be solved as soon as possible. Thus, the startup project of LOOP, which optimizes containers' usage by rounduse them, was born. By applying two models of the sharing economy and crowd logistics, the LOOP platform will connect businesses in the logistics industry so they can together solve the container shortage problem, save wasted resources. The target customers are enterprises within the logistics industry, especially the import and export field. Companies that want to supply or rounduse boxes will be taken care of in the most professional and dedicated way on the platform, and all transactions will be ensured to be done smoothly and transparently. This thesis will give a detailed business plan for the LOOP platform with four core parts including market analysis, value propositions, plans for marketing and operating, as well as firm valuation. In addition, there is also have a contingency to detect material risks that may occur during the operation. The last component is future orientations that fit for the company to pursue