Communication Project: “TOUCH TO SHARE YOUR CUP”: A VietCup Communication Project to resonate with their stakeholders

Abstract

COVID-19 pandemic is believed to be one of the main factors that lead people to spend their time at home more than ever before. As a result, “home” becomes a different concept compared to how it was in the past. The increased indoor activities has led people to be more aware of the importance of a clean space, and at the same time, to pay more attention to environmentally friendly products or products which bring less environmental impact than others in the same segment. According to E.ON, consumers are actively seeking more sustainable products and services after the appearance of the COVID-19 pandemic. Research confirms that COVID-19 has changed human shopping patterns and lifestyle, needless to say, the concept of green consumption and green living have increasingly become a major concern to sustain our life. Acknowledging these issues, DACHL team joined VietCup, a part of a green business, to join their project as media collaborators, to propose and lead the project with the main purpose of increasing brand awareness for young audiences. Knowledge of multimedia communication has been learned at FPT University, we have the opportunity to apply the knowledge to a real project