COMMUNICATION CAMPAIGN TO RAISE CIVILIZED SEXUAL AWARENESS FOR AGES 18 TO 40 OF VAN DAC PHUC COMPANY

Abstract

Sex education is a crucial tool for people to learn about a wide variety of related topics connected to individual beings' biological, psychological, and sociocultural views, as well as a critical intervention to prevent and minimize sexual harassment, assault, unintended pregnancies and abuse. All that is required is for it to be conveyed in an age-appropriate and entertaining manner that is founded on science and facts. However, owing to various misconceptions or a lack of sufficient knowledge about sex education, this crucial issue remains taboo in our conservative society. The major goals of the 2022 phase 1 and phase 2 communication campaign are to raise awareness about. The initial phase in this campaign is development and pre-production. We began by analysing the present scenario and the perspectives of the target audiences, and then proceeded to design the timetable, budget, and resources required for the campaigns. Finally, there is a post-production stage that involves summarising the KPI and budget. The campaign's findings reveal some very remarkable outcomes. In detail, the project implements 3 main activities: convey messages in words, images and videos. To summarize, it is never about what is wrong and what is right with sex, but rather about disseminating knowledge about how to take the required precautions. Education should focus on preventing irresponsible sex rather than sex itself. It must be done in a way that is more appropriate for today's adolescents and adults.