Communication campaign for local fashion brands in HCMC

Abstract

The problem definition section below will state the core rationale for this study. In addition, it also provides an overview of the current problem of the project, the importance of conducting research, from which specific goals and plans for the total project can be made. There are many reasons why this project was born and the main reason comes from the fact that it is happening due to the ineffective communication problem of Vietnamese domestic clothing brands. 2018 is a year of quite big changes for the Vietnamese fashion industry, with the appearance of many domestic clothing brands. In order to keep up with the latest trends of fashion, local brands today have constantly updated and launched new products, catching up with the most unique trends. Many established brands have quickly received positive consumer feedback across media platforms. Up to the present time, more and more brands have been born and launched products with the latest models.