Communication campaign to raise awareness about abandoned and handicapped pets for young people in Ho Chi Minh City

Abstract

Pet abandonment has been a problem for a long time and is getting worse. It can lead to uncontrolled breeding and sales, illegal trafficking, overpopulation, and safety and health problems for the pets. Abandonment of pets creates numerous negative externalities and multimillion-dollar costs, in addition to severe consequences and problems concerning animal welfare (e.g., starvation, untreated disease, climatic extremes, uncertainty of rescue and adoption), ecological (e.g., invasive species and introduction of novel pathogens), public health and safety (e.g., risks to people from bites, zoonoses, or road hazards), and economic (e.g., financial burdens for governmental and nongovernmental organizations. These interwoven problems persist for several reasons, including a lack of regulatory liability for pet owners. This report is about creating a communication campaign in order to raise awareness of young people living in Ho Chi Minh City