Branding Campaign for GETLUX

Abstract

Overview of the luxury fashion goods market: High-end branded clothing comes from big brands with product values up to thousands of dollars with designs and designs that are often limited editions. Most of the high-end branded products are hand-crafted with great care and meticulousness. The unique and strange factors make luxury goods become the desire to conquer the elite. Bags like Lady Dior, Coco Chanel, Birkin Hermes, ... from famous brands like Christian Dior, Hermes, Chanel, Louis Vuitton, Gucci, ... are names that are no longer strange to believers. Fashion is about the level of "playfulness" customers have "favored" for famous luxury brands.