Communication campaign to increase brand awareness for Moda House Coffee

Abstract

Coffee is one of the hottest industries in the Vietnamese market today, with a series of brands being born every day. Followed by the appearance of many large and small coffee shop chains at home and abroad, and fierce competition in all provinces and cities. Moda's brand awareness is not high, most of them are regular customers or approached through traditional channels. This time, we want to help Moda take advantage of social media channels, as well as combine with traditional channels to increase brand awareness.