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Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/3576

Title: Podcast series & social media campaign to promote backpacking culture & methods among Vietnamese youths from 18 to 25 years old
Other Titles: "Chuỗi podcast và chiến dịch truyền thông mạng xã hội nhằm quảng bá văn hóa phượt và chia sẻ kinh nghiệm phượt trong giới trẻ Việt Nam từ 18 đến 25 tuổi"
Authors: Hoàng, Vũ Quốc Anh
Nguyễn, Minh Tuấn
Nguyễn, Thanh Mỹ Uyên
Võ, Nguyên Trường
Nguyễn, Thị Thanh Thúy
Keywords: Capstone Project
Đồ án tốt nghiệp
Dissertations
Multimedia communications
Truyền thông đa phương tiện
FA22MC04
MC
Podcast series
Social media
Campaign
Issue Date: 2022
Publisher: FPTU HCM
Abstract: Noticing the on-going problems of irresponsible and uneducated Vietnamese backpackers and the negative, deadly results of it, we feel the need to, not only raise awareness among newcomers of backpackers about safety and backpacking culture, but to sharing knowledge and educate the youth on the methodology of going backpacking. By telling stories and sharing lessons on a podcast series with suitable and knowledgeable guests, we want to create a platform where newcomers can gain wisdom and prepare for their next trip carefully and civilly. In the span of over 1 month, we created a series of 4 podcasts with conversational and relatable topics, invited many KOLs from the backpacking community and shared their stories and perspective on how to do backpacking correctly. Our project gained traction among the Vietnamese community and received much positive feedback from our audience. Although the project is short and small, the result shows very much potential for backpacking-related contents for podcasts.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/3576
Appears in Collections:Truyền thông đa phương tiện

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