Communication campaign about blockchain application in life for university students in Ho Chi Minh City

Abstract

Blockchain - one of the key technologies of Industry 4.0 of the Vietnam national program for the period to 2025 - has been bringing great changes to life and applied in many sectors of the socio-economic systems around the world. This technology enables new ways of organizing economic activities, lowering the costs and time associated with intermediaries, and increasing trust in a network of participants (Phuong, 2022). The proof could be seen as Nigeria, a developing country, applied blockchain technology in the supply chain and then that technology played a key role in recovering the economy after Covid-191 (Impact of COVID- 19 on the supply chain industry, 2020). In Southeast Asia, Singapore Airlines KrisFlyer adopted the blockchain structure for its new digital wallet to avoid situations where airline and airport websites, mobile apps, text messages, passengers, and staff members have outdated or conflicted information about flight statuses (KrisFlyer To Launch World's First BlockchainBased Airline Loyalty Digital Wallet, 2018). Despite being in Vietnam for 5 years, apart from Axie Infinity, Coin98, Kyber Network, TomoChain, and some prominent Vietnamese blockchain and crypto projects, most blockchain applications in the Vietnam market have not yet achieved outstanding success. Global market research firm TechSci Research assessed that Vietnam's main industries such as healthcare, energy, transportation, and production also need blockchain integration for development (Thong, 2022).