Vinpearl and domestic tourism campaign during the year-end festival season

Abstract

Vinpearl tourism and resort complexes, VinWonders theme park, and Vinpearl golf courses will launch the campaign "Stimulating domestic tourism campaign during the year-end festive season" to welcome the new year coming. With a series of world-class events held for the first time in Vietnam, Vinpearl, VinWonders, and Vinpearl Golf not only elevate the position of Vietnamese tourism but also aim to contribute to making Phu Quoc a "new destination" of the world” festive season 2022 and 2023. In this campaign, we play the role of a group of 4 multimedia students from FPT University who come to practice and experience at Vingroup. Specifically, the group assigned the main task is to work with Vinpearl's marketing and communication department to develop ideas, plan and implement the campaign. Based on the specific elements of tourism marketing and Vinpearl's communication orientation, the campaign is carried out on a variety of platforms from digital to Reach the maximum number of target customer groups. However, due to the time constraints for the graduation thesis and Vinpearl's stringent guidelines for interns' information security, our team only focused on 2 main activities: Make a digital marketing plan on social media channels Redesigning the MyVinpearl mobile app Furthermore, it should be noted that Vinpearl's campaign "Stimulating domestic tourism in the festive season at the end of 2022" also takes place at Nha Trang and Nam Hoi An but we will only be responsible for Phu Quoc United Center. The closed team is tasked with acting as a media agency consisting of 4 members, creating & providing the media plan for this campaign. Along with us, there are many other teams that will do the same thing and Vinpearl will choose the option that they find most suitable.