Series of communication activities from August to November 2022 - PNJ Northern Branch

Abstract

Communications include a variety of aspects and working as a communications officer sometimes means that the person has to acquire diverse skills and knowledge. This is particularly true for businesses with a small marketing communications department like PNJ Northern branch. During three months of our capstone project, our team were fortunate and honored to be a part of PNJ Northern’s branch marketing department where we gained various hands-on experience. In the first section of this production book, we have tried to provide some information about the company that we have been working with as well as our major tasks there. We have joined two main projects, including the internal communications series of events celebrating PNJ Northern branch’s 27th anniversary and the 2022 Women’s Day campaign. The second section would elaborate on the theories we rely on during our project as well as how we have applied them in actual situations. We would like to present our research to reinforce our plans which shall be clarified in the following part. The production book would also give more insights into our actual work in PNJ and evaluation from different parties. There is a section for self-reflection at the end of the book as well.