#Lamkhachsancogivui: An online media strategy to develop the brand value of GH Hospitality

Abstract

The Covid-19 pandemic, which has been raging over the past two years, has had a significant negative impact on the economies of numerous nations, including Vietnam. As a result, the hotel sector and the lodging industry suffered substantial losses. However, after the world reopened to tourism, the potential of hospitality in the Covid era is, nevertheless, widely agreed upon by industry professionals. Especially after tourism is reopened, the demand for human resource recruitment in the service industry has increased more than ever. Realizing that potential, the group took advantage of the recovery period of the post-pandemic service industries to launch a project called “#Lamkhachsancogivui: An online media strategy to develop the brand value of GH Hospitality”. The main objective of the project is to locate, develop and spread the GH Hospitality brand, as well as increasing people's interest in and comprehension of the hospitality's information and knowledge. From there, develop and construct a customer base for the company. The project lasts for three months, from September 2022 to December 2022. The material will be published on Facebook, Instagram, TikTok, and OnMic.The essential question that the media platforms' content seeks to answer is "How do people become interested in joining the service industry in general and hospitality in particular?". In addition, the project aims to approach businesses investing in restaurant and hotel initiatives while at the same time respecting those employed in the restaurant and hotel industries.