Startup SEAFA trading joint stock company

Abstract

The graduation thesis will discuss a business plan called '' SEAFA Trading Joint Stock Company" - the project of distributing Tapes Dorsatus (Ngao Hai Cồi) in large quantities. The thesis is made on through the process of understanding actual surveys on the supply and demand of customers and market characteristics of the North in general and the provinces of Quang Ninh, Hai Duong, Hai Phong City, and Hanoi City in particular. SEAFA found that Tapes Dorsatus is one of the seafood that is easy to prepare, rich in nutrients, and brings high value, but it has yet to be exploited in the domestic market. As a result, SEAFA has started with the mission of acting as a supply that distributes tapes dorsatus to customers in Hanoi and neighboring provinces. The SEAFA start-up project aims to provide a stable quantity of Tapes Dorsatus at competitive prices, quick delivery services, and dedicated customer care. The focus group of customers is Horeca in Hanoi and wholesale seafood markets in Hai Phong, Hai Duong, and Quang Ninh. The company will draft a specific business plan with calculation, market analysis, value proposition, people management, financial planning, and market planning. In addition, the authors’ team will establish solutions for known risks and possible business scenarios. SEAFA will be done as close to reality as possible.