Fixing your mindset by mysticism - Business plan for “Mystical kafe” brand in Hanoi market

Abstract

Society is developing more and more, the pace of life is getting faster and faster, leading to many problems. Natural disasters, epidemics, economic development lead to inflation and crises... The development of the 4.0 advanced technology era makes people increasingly lack of connection. All these factors have collectively created a lot of psychological pressure on people that makes them not know what to do to relieve stress. Since then, people tend to find themselves a faith or a supernatural force to motivate them to continue to develop their lives. The mystical subjects such as tarot, horoscope, numerology,... more and more people know and participate in the experience; They see it as a tool to help them stabilize their emotions, orient themselves, and relieve stress. In addition, the demand for people to go out to drink coffee and go out to enjoy drinks, especially young students, has been increasing since the end of the Covid-19 pandemic, to compensate for the time of social distancing. People have to stay at home a lot, all physical and mental activities are limited. Stemming from the above situation and the process of learning, experiencing and actual surveying about the needs and tastes of customers in the two fields of F&B and mysticism. Based on the market characteristics of Vietnamese people in general and Hanoi people in particular, we decided to set up a business plan called "Mystical Kafe". The plan is to opens a cafe space with a design to help people immerse themselves in the world of their own emotions and release negative energy and deadlock with mysticism. With this business project, we want to bring customers new and quality experiences from dedicated, professional and accurate mystical services as well as enjoying delicious drinks with unique flavors. We will outline a specific business plan with calculation, market analysis, value proposition, human resources management, financial planning and marketing plan. In addition, we will establish solutions for possible risks. Everything will be done as close to reality as possible.