VIDA: FRESH STYLE, FRESH LIFE: An organic vegetables provider for Vietnamese

Abstract

This document is a business plan named "VIDA", starting in Thanh Hoa province, made through the process of researching and surveying the needs, tastes of customers and market characteristics of the company. There are ideas such as "clean food", "clean eating," and others that are prevalent across the world, especially in some highly developed nations like the US, EU, and others where food safety is always adequately guaranteed. In these nations, using "clean food" has become popular since the 1990s. A lot of hotels and restaurants focus on serving "clean food" at a higher cost than usual. The phrase "clean food" can be interpreted in a variety of ways. Food that preserves its intrinsic natural quality and is not tainted with chemicals during processing and preservation, even if these chemicals are allowed by law, is described as clean food by those who understand the term in a narrow meaning, plus a license to utilize that won't be abused. Many other individuals recognize broadly that in addition to the aforementioned conditions, clean food must also be produced humanely and by those who have a "clean conscience" (well obeying the law, having a sense of protection for the good of consumers, the environment, etc.). Customers pay more for clean food producers since they wish to support environmental conservation as well as the fact that clean food is healthier and safer for consumers' health and supports those who engage in efficient agricultural production. The majority of clean vegetable brands concentrate on the growing markets in the provinces because the price of clean greens in the Vietnamese market is still fairly high and not fit for the average income of the people in major urban areas.