Determinants of customer behavior toward reducing food waste in Vietnam food service industry

Abstract

About: Food waste is a growing problem around the world, and also in Vietnam. Besides, many factors lead to food waste behavioral intentions. Moreover, to find out what factors can influence behavioral intentions to reduce food waste in the food service industry in Vietnam. Purpose: This study aims to identify factors influencing food waste reduction in Vietnam's foodservice industry. We deciding to choose quantitative question to collect data from survey participants. Information was collected through a survey including 527 samples from consumers above 18 years old and use foodservice in Vietnam. Results: The study shows that the factors that influence behavioral intentions to reduce food waste in the food service industry in Vietnam are Attitude (ATT), Subjective norms (SN), Perceived behavioral control (PBC), Habit (HAB), Emotion (EMO), Awareness and knowledge about food waste (AWA), Financial motives (FIN), Lack of time (TIM), Going for planned buying (PLA). Research Implications: This study provides implications for businesses and governments to reduce food waste’s behavioral intention or the food service industry in Vietnam