Radio and Peace: A new Gen Z way in supporting in a communication campaign of World Radio Day 2023

Abstract

Annually on February 13, World Radio Day (WRD) is celebrated to recognize the crucial role of radio broadcasting in culture and society. Radio has struggled to connect with young people, especially Z Generation, amid the current era of digital transformation and the emergence of numerous new means of communication. As a result, the event has not yet been established broadly among young people. It is our honor to be a part of the VOV, the organizer of World Radio Day 2023 in Vietnam and who is creating the communication campaign for this. Our group has decided to run the "A new Gen Z way in supporting a communication campaign of World Radio Day 2023" in order to raise awareness of the WRD in particular and bring radio closer to youth in general.. Our main task consists of items To build a communication strategy for promoting World Radio Day 2023 using online and newspaper publications, including social media. To support the organizers in the event WRD in VOV 13th February 2023. To follow up on and to generate ideas for the World Radio Day celebration in 2023. To develop and execute a communication plan with a content line related to Gen Z through social networking platforms. To build and manage a Facebook Fan Page and a TikTok Account to engage Gen Z to radio and the VOV