Communication campaign " Dong Do accompanied with new driver "

Abstract

The main purpose of this research document is to find the best communication direction for Dong Do driving training center. It is the starting point to push forward the first communication campaign of the center, and then lay a solid foundation for the brand as well as make it easier for future conversion or expansion campaigns to be implemented and developed stronger. The group uses methods applied in the field of communication to study the market, as well as factors related to the center, in order to find the best direction and development for Dong Do Center. SWOT, AIDA, TTM, primary data collection method, secondary data collection method, and PMI diagrams are all methods applied by the group to create the best and most targeted communication products for Dong Do's entity After applying research methods and following the correct processes to identify customer profiles and potential directions, the campaign created by the group has gone in the right direction and developed strongly, exceeding its set objectives. The research document plays an important role in forming and developing the direction of communication in the field of teaching and training driving skills for students in the present and future era. The changes and development of society are evaluated and carried out through the research of the group. The document provides insights as well as implementation strategies for the campaign based on the entire research process, including analyzing goals, subjects, competitors, target customers, and then proposing the main strategy for the communication campaign, which creates results beyond expectations. Below is the presentation of the research, as well as the process of implementing the campaign of the group on Dong Do's entity with the main message "Dong Do accompany with new drivers".