Building website and social media channels for EVA JSC

Abstract

EVA Pharmaceutical Joint Stock Company is a premium natural food supplement and cosmetic manufacturer, established in 2010. EVA strictly adheres to GMP standards in their production process at their factory. EVA's food supplements and cosmetics are designed to meet specific customer requirements. Our group - EVA4CE (Multimedia Communication students, K14, FPT University) is honored to participate as members of EVA JSC's Communications Board to bring new ideas for projects and action plans. During our time working at EVA JSC, we have closely followed all the communication campaign activities. However, in this project, our research scope will be limited to the 3 main tasks of the February - April 2023 campaign, which are: • Designing a website for the company. • Designing a brand identity and some product samples. • Building communication channels on two platforms: Zalo & TikTok. Our project follows four main criteria: Familiarity: After the Covid pandemic, people are more focused on taking care of their health, not only for themselves but also for their families. Therefore, this campaign has a particular innovation with the appearance of various platforms, such as social media and new media. For us, this is a familiar communication campaign because most of the teaching programs at FPT University are about corporate communications. Moreover, we also work in a young and dynamic environment. Practicality: Based on the theoretical knowledge we have learned, we had the opportunity to apply them to specific tasks and create communication products that can be applied in reality. Humanity: This campaign aims to increase brand awareness as well as to care for natural, healthy health. Health protection is an essential social human value because it ensures that each individual in society has the right to live and develop in a healthy and safe environment. Scientific: We used research methods to build specific plans and measure the results to evaluate the effectiveness of communication. The Production book has been checked for plagiarism using Grammarly Pro software, with a good result, similar to the original, about 96%. In addition to the particularly polished design, we presented the detailed structure and content of the Production book according to the standard of a scientific research project. The Production book includes 6 sections and detailed pages that present each task category we worked on in the project. Our team has successfully fulfilled the requirements for the graduation project under the guidance of FPT University. In general, the communication activities and tasks for EVA have been evaluated as successful. Our team has received positive feedback from EVA JSC and the public about what we have done.