- Tài khoản và mật khẩu chỉ cung cấp cho sinh viên, giảng viên, cán bộ của TRƯỜNG ĐẠI HỌC FPT
- Hướng dẫn sử dụng:
Xem Video
.
- Danh mục tài liệu mới:
Tại đây
.
-
Đăng nhập
:
Tại đây
.
Multimedia Communications Communication campaign Intellectual Disabilities Imago RAID
Issue Date:
2023
Publisher:
FPTU Hà Nội
Abstract:
Intellectual disability is a type of developmental disability defined as a condition that limits intellectual development, including learning, information processing, reasoning, problemsolving, and many other skills. This may be caused by various factors, including genetic issues, brain injury or trauma, or impaired brain function due to other factors such as malnutrition or a poor living environment.
We undertook this project because we observed that people with intellectual disabilities often face negative stereotypes. We hope that this project will help people to better understand those with intellectual disabilities by building a positive image of them and spreading that image through social media platforms, particularly Facebook.
To achieve this, we worked with Imago Work, a vocational training project for youth with intellectual disabilities, for three months from February 15th to April 20th. Our tasks were to:
Create experiential activities to support the trainees.
Promote positive images of people with intellectual disabilities on social media.
Build the story of Avenger Nguyen, a person with severe autism, to inspire those with intellectual disabilities and their families.
Our project adheres to the following criteria:
Novelty: This is the first community project on people with intellectual disabilities in other Capstone projects of the Multimedia Communication - FPT University.
Practicality: Through the theoretical basis we have learned, we have had the opportunity to create a communication campaign about people with intellectual disabilities and apply it in practice.
Social Humanity: As a community project for people with intellectual disabilities, it is highly humane. This not only helps people with intellectual disabilities, but also provides an opportunity for the community to have a different perspective on them. It also helps them have more opportunities in the future.
Scientific: We utilize research methods to develop the project and measure the results to evaluate the project's communication effectiveness. The Production Book was proofread using Grammarly Pro with a result of 96% similarity to the original. In addition to the complex design, we present the structure and detailed content according to the standard regulations of a scientific research project.
This Production Book consists of seven chapters and 142 pages detailing the work we did during the project. Our team has fulfilled the requirements set for the graduation project under the guidance of FPT University. Overall, the communication activities of Raising Awareness with Intellectual Disabilities with Imago - RAID with Imago have been positively evaluated. Our team has received positive feedback from Imago Work and Avenger Nguyen regarding what we have done.