Communication campaign to promote 3D Animation, Game Design, and Visual Effects courses of MAAC Vietnam

Abstract

According to Statista, Vietnam is the country with the highest popularity in Southeast Asia (80%) of video games among users (Dan Tri, 2020). Revenue from the Vietnamese game market ranked 4th in Southeast Asia and 27th worldwide. As for the film industry, Vietnam in the past 5 years has also prospered when thequality of content and images has been carefully invested by producers. In recent years, audiences' tastes have become more and more challenging. Currently, human resources are still in shortage according to the information from partner studios' announcements, because not everyone knows about these 3 professions. MAAC Academy is the first and only academy in Vietnam to train professionally and intensively in 3D Animation, VFX, and Game Level Design, but it is not widely known and popular in Vietnam, although it has been established in recent years. These three professions are extremely hot in foreign markets. As well as not having a definite place in the education market because it is still quite new.