"Branding Campaign for Hien Concept – a brand that provides pottery-making experience"

Abstract

Hien Concept is a new brand, established in December 2022, specializing in organizing handcrafted pottery experience workshops and pottery classes in Ho Chi Minh City. The brand wishes to bring a complete handmade pottery experience to everyone, even if you are a newbie to this field, in a short enough time exploring with Hien, you can unleash creativity, kneading, and painting to make a high-quality pottery product with personal style and full of art for yourself. When it comes to pottery, people often think of lightness and tranquility. Therefore, Hien's personality is also gentle, peaceful, not too busy or too cheerful, which is expressed through the space decoration as well as its images on social media.