A communication campaign to raise awareness among undergraduate students in HCM City in general and FPT students at HCM Campus in particular about the environmental benefits of reducing single-use plastic waste

Abstract

Environmental pollution in general and environmental pollution from disposable plastic waste, in particular, have always been a global problem that cannot be completely solved. A primary study was conducted that showed a positive association between perceived environmental benefits from reducing single-use plastic consumption and low-consumption single-use plastic products behaviour. Increasing human awareness is a process that requires a long time and a significant investment of effort. Therefore, creating a campaign focusing on the main audience of FPT University students (HCMC Branch) is appropriate when balancing the campaign's purpose with the available resources and time. The report will detail the formation process and achieved results, as well as the necessary contribution to society of the awareness-raising communication campaign among undergraduate students in Ho Chi Minh City in general and FPT University (HCMC Branch) students in particular about the environmental benefits of reducing single-use plastic waste named Green Up That White.