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Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/3711

Title: The communication campaign contributes to improving the community's attitude towards people living with HIV/AIDS
Other Titles: Chiến dịch truyền thông góp phần cải thiện thái độ của cộng đồng về người bị nhiễm HIV/AIDS
Authors: Nguyễn, Quốc Thụy Phương
Huỳnh, Hoàng Dũng
Lâm, Trần Thuý Vy
Hồ, Anh Phan
Nguyễn, Văn Phi Long
Keywords: Đồ án tốt nghiệp
Dissertations
SP23MC01
Truyền thông đa phương tiện
Multimedia Communication
Communication campaign
Community attitudes
HIV/AIDS
Issue Date: 2023
Abstract: Based on reports and secondary research findings, we find that lack of knowledge, inadequate understanding of HIV/AIDS and lack of empathy are the main factors contributing to fear and S&D towards PLWH (People living with HIV). To support the study, we conducted primary research (qualitative and quantitative) on people's knowledge, attitudes and behaviors towards PLWH. Research results show that most people have basic knowledge about HIV. However, the accuracy of people's comprehensive knowledge about HIV/AIDS is not high, there are still many misconceptions that are not enough and true in many certain situations. The survey of attitudes in general situations shows that most people have a positive attitude towards PLWH. However, discriminatory behavior still occurs in certain situations. Therefore, our communication project is carried out with the desire to add accurate information about HIV to the community, build empathy thereby contributing to reducing the discriminatory behavior of the society towards the community of PLWH.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/3711
Appears in Collections:Truyền thông đa phương tiện

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SP23MC01_FINAL REPORT.pdfFree77.38 MBAdobe PDF book.png
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SP23MC01_CLIP _Chạm Đi Thôi_.mp4Free315.47 MBUnknownbook.png
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SP23MC01_PRODUCTION BOOK.pdfFree22.49 MBAdobe PDF book.png
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