Communication campaign to raise awareness about Sleep Hygiene

Abstract

The campaign "Vệ sinh sạch, giấc ngủ ngon" aims to raise awareness for young people aged 18-24 who are not aware of sleep hygiene, while this is the first step to get quality sleep. The campaign is launched from February 10 to April 10, 2023 with posts on Facebook and TikTok including content with illustrations or short animated videos to provide knowledge about sleep hygiene, 3 video productions including long animated video, collaboration video, and interview video about the topic of sleep hygiene, 2 events including the offline activation booth and the online photo contest.