Branding Campaign for the Vietnamese cultural product "Gối tựa Mệ Trí Huệ"

Abstract

“Goi Tua Me Tri Hue” is a popular pillow used in the imperial palace, sewn by Ms. Cong Ton Nu Tri Hue - one of the few people who still know how to make a product "gối trái dựa" for the Hue palace. This is a type of pillow with many folds, which can be folded and opened arbitrarily to pillow the head and lean back... "Gối trái dựa" is often used by the Nguyen kings and mandarins, assigned to the Ministry of Ceremonies in charge of sewing.