Branding campaign for MyeongWon Dam brand

Abstract

MyeongWon Dam, known as MWD, is a new brand of Thao My Production Co., specializing in selling organic food. The brand first launched cashew nuts’ products, harvested from Binh Phuoc, which are known as geographical indications. The brand wishes to bring diverse products helping consumers easily buy, use, and refer to get high-quality products at the right price, following the circular economy trend.