Research and redesign the brand identity and visual identity of Thang Long Water Puppet Theater

Abstract

Water puppetry is an art form that began to appear in Vietnam. According to research documents on Water Puppetry Culture by Dr. Tran Thi Thu Thuy, water puppetry has appeared since the Ly Dynasty with features imbued with the cultural lifestyle of the Vietnamese people in the Red River. However, through the survey on the interest of the Vietnamese public in water puppetry of the Ph.D. thesis Le Thi Thu Hien, Hanoi University of Culture, we have determined that for this art form, At this point, Vietnamese people still don't care. Therefore, we want to study the difficulties in promoting water puppetry that are being faced and apply graphic design to promote the unique beauty of art to the masses. A professional and reputable brand in the art will be an advantage to bringing the image of water puppets to development. Therefore, our team chose Thang Long Water Puppet Theater as the basis to research and develop a new brand identity and a visual identity. This graduation thesis is divided into 4 parts: Context Proposal (Research, Analysis, Specify the Requirement), Design Proposal ( Define Idea, Key Visual, Modeling Structure & Material Analysis), Design Finalization and Evaluation (Concept & Design, Paper modeling structure, Materials, and Sustainability, Design Development, and Design Refinement), Project Finalization (Design Finalization, Establish Printed Publications, and Interactive Product)