Fitlish Sportswear Brand. Fitlish: Where fashion meets function

Abstract

This business plan outlines the establishment and expansion of "Fitlish," a leading sportswear brand specializing in athleisure clothes for men, with a strategic focus on selling nationwide. The plan involves extensive research, including market analysis and understanding customer needs and preferences, to ensure that Fitlish delivers unique and fashionable products that seamlessly blend comfort and functionality for sports activities while remaining trendy and appealing for various other occasions. The Fitlish's customer focus file is students, office workers, and freelancers, aged 18 to 28 with an income range of 5,000,000 - 15,000,000 Vnd. Our vision centers around enhancing the quality and service of Fitlish products, ensuring that our customers have the best experience in their daily activities while clad in our fashionable creations. We always try to seek innovative and sustainable solutions, ensuring that our customers receive wonderful shopping experiences. We blend fashion-forward design with functional elements to create products that resonate with our customers on multiple levels. Our athleisure clothes are not limited to the confines of the gym; they effortlessly transition from sports activities to various other occasions, making them a practical and flexible choice for a wide range of activities or events. We will outline a comprehensive business plan that includes detailed computations, market analysis, value proposition, HR management, financial planning, and a marketing plan. Additionally, we will identify and address potential risks, so provide risk management part to minimize it. Throughout the process, we will execute as close as reality as possible.