Business Plan for PunNe - Punch Needle Art Studio

Abstract

Punch Needle, an embroidery technique started in the early 1800s, is now regarded a newly emergent art form in Vietnam, having shown often on social media after the Covid 19 outbreak. Punch Needle has become more popular among youngsters when handmade, decorative and eco-friendly concerns become mainstream. This research presents, evaluates, and provides information on a strategy for an online-based business model called "PunNe Studio." This institution offers punch needle handicrafts to suit the needs of customers in terms of experiences, décor, souvenirs, presents, and so on. PunNe Studio also intends to give experiential workshop services in the near future after it has established a strong enough brand identification. This report consists of 6 parts: Introduction about art and craft, Punch Needle and development opportunities, Market analysis and value proposition, Key activities, Marketing mix 7Ps, Financial Strategy and Risk management - Future plan as well. According to the conclusions of the study and a few months of real-world testing, "PunNe Studio" is regarded as a viable and useful business model for founders and consumers.