Business plan for "An Thanh Tra"- a tea house brand in Vietnam

Abstract

Tea is unavoidable when discussing old Vietnamese culture. The An Thanh Tra business was founded on a love of tea and a desire to maintain Vietnamese traditional features. As society evolves, the pressures of daily life inspire many people to seek places of relaxation for both body and soul. As young people who understand trends, An Thanh Tra targets not just at senior clients but also at the youth, those who share a passion for tea and want to revel in calmness and relaxation. We identified the direction for brand development based on actual data gathered from online tea product sales activities. This plan covers all of the specifics of how An Thanh Tra Teahouse runs. The strategy focuses on constructing the teahouse from the ground up, including market study, people management, operational management, present and future marketing initiatives. It is also critical to understand how to manage financial concerns in order to achieve long-term benefits for the business. Because the majority of consumers are no longer unfamiliar with a teahouse, the inherent dangers in business cannot be avoided. In this plan, we investigate the risks, provide solutions, and establish the company's short-term and long-term future directions.