A journey to happiness with "Chuyện của Bim" - a communication campaign from FPT University Students

Abstract

"Chuyện của Bim" is a social media initiative produced from scientific study by a group of students from FPT University in Hanoi to increase awareness about gynecological and female genital health. The project is exceedingly delighted to have placed third in the scientific research competition FPT Edu Research Festival 2022, under the Multimedia Communication Subcommittee. Fantastic 5 (Multimedia student - K15, FPT University, Hanoi) is thrilled to join in and contribute to the growth of a scientific research study into a successful communication initiative that positively impacts the community. Our key tasks in contributing to the development of the communication plan for the campaign “A journey to happiness with "Chuyện của Bim" - a communication campaign from FPT University Students” are listed below: - Building and managing content for the social media platform of "Chuyện của Bim" - Organizing event activities in partnership with social media parties to connect the community Happiness is an essential component of reproductive health care, which involves physical, emotional, and social elements. This initiative aims to spread positive concepts and create a media space where specialized knowledge about reproductive health can be shared with everyone, especially women. The project team wants each woman to be able to understand her body, open up and share with family and friends in addition to fostering diversity, self-confidence and convey correct knowledge. Our team collects research information through the experience survey tables of the target audience using the quantitative research approach. The findings indicate that health care communication is essential. In many ways, the ability to acquire information to protect and care for oneself remains limited. As a result, we must strengthen and promote online and offline communication efforts to enable young people to approach and be more receptive to reproductive health concerns so that they can respect and love themselves a little more. As a result, our team develops the campaign based on the five criterias listed below: - Possibility: Reproductive and gynecological health care is a practical issue that has received little attention on social media. As a result of the campaign's focus on an issue that is considered taboo in society, the initiative offers three solutions: awareness raising, interaction and engagement, and support and care. When combined with concurrent operation on online and offline platforms, it aids in the broad and effective sharing of the project's message to the community. - Creativity: The project employs the representative figure Bim, who is individualized and demonstrated with close visuals. This will help to mitigate sensitivity while gradually acquainting the audience with the disclosure of information and fostering more open conversations regarding female genitalia. - Community: This is a non-profit effort whose goal is to create a secure and trustworthy community for women, free of body and value judgements. 4 Spreading positive messages and sharing diverse, open narratives empowers women to embrace their individual experiences, enabling them to cultivate self-love and self-care more effectively. - Credibility: Establish an accessible and reputable source of information to assist people in properly understanding and comprehending issues and facts about female genitalia that raise public awareness about reproductive health care in women; while also supporting connections with reputable and orthodox organizations and clinics on reproductive health care in women. - Scientific: The project team used research approaches to establish correct tactics and examined the findings to determine the efficacy of the communication plan in this campaign. Based on the graduation project requirements, this Production Book has a total of 160 pages and is divided into 6 parts to be completed between May 2023 and August 2023. To be specific, the capstone project includes: A. Introduction B. Formative Research C. Idea Development D. Production Planning E. Campaign Execution F. Evaluation & Recommendation G. Appendix Our team has completed with a rate of only 2% plagiarism by using Grammarly Pro and met the graduation project requirements under the guidance of lecturers from FPT University Hanoi. In general, the activities and communication for the campaign "A Journey to Happiness with Chuyện của Bim" have been successfully evaluated and received many positive feedbacks from participants, project owners as well as other organizations in this collaboration.